Onsdagsdebatt: Rosavasking: Merkevare eller Mangfold?

This event will be held in Norwegian.

In this debate, we aim to scrutinize the phenomenon of pinkwashing while asking whether companies' proclaimed support for Pride is merely a public relations ploy, or if there is a genuine alignment between their statements and actions. What responsibility do companies have, and is it influenced by financial incentives? Are there exclusively negative consequences associated with pinkwashing, or can all PR be good PR? How can we, as consumers, be aware of which companies have a true commitment and which do not?

To discuss this, the following panel will join us:
Hans Mathias Tjømoe, Professor of Marketing
Alex Benjamin Jørgensen, Journalist
Paal Sprakehaug, Diversity and Inclusion Expert at Nordea
Oliver Ottesen, Deputy Chair of FRI Trøndelag

Doors open at 18:45, and the event will be held in Skala. The event is free.

Press? Contact styret-presse@samfundet.no.